innovation in sensing ............ about / scope / services / IP / Tow Wizard / links, articles etc.
Market Research data was sought
for establishing the commercial potential of a new technology product
for measuring the effect of a trailer (caravan) on a tow car and
informing the driver. A survey was run at the Boat Caravan and Leisure
Show, held at the NEC Birmingham. The questionnaire
employed was designed to help assess the safety and technical awareness
of the caravanning public. Whilst most replies were received from
members of caravanning clubs, they nevertheless represent a majority of
the caravanning public.
It was found that whilst
caravanners had reasonable knowledge of these issues in general, there
was definitely room for improvement. Importantly it was found that
rarely was the laden weight of the caravan known accurately, despite
many knowing its importance. Caravanners are quite used to the idea of
accessories to improve towing safety, particularly in the form of the
stabiliser. The findings here indicate a high proportion use these
devices and this market remains reasonably buoyant.
The
idea of new technology was of high interest to the respondents, who
would be prepared to pay a significant price for this type of product.
Over 90% were interested in purchasing this type of product and over
25% would pay £200 plus. Also of note was interest shown in
simpler products of the same nature but with less capability; in this
case just noseweight...........................................
To receive
the complete pdf version of this report
containing 16 pages and 11 charts please send an email, by
clicking the link below, with the subject - safety report.
Please also write the following 5 items in the email message:-
Name
Company OR personnal interest
(such as boat trailer, caravan, horse box etc.)
Country
Location
email address
